Analytics
We live in a data driven world. Large internet companies leverage vast amounts of data derived from the systems, networks and consumers they touch every day. Broadcasters and content providers must learn to not only gather more data, but to harness that data in a meaningful way that will help address the questions of scale, reach and customers satisfaction. Qligent Vision is the entry point for gathering big data.
Analytics uses algorithms and machine learning across historical data that results in useful business intelligence. This business analysis is then tapped into for decision making that improves ROI and customer experience. For example, compliance monitoring and recording data can prove to be especially valuable when correlated with CRM data to help predict and prevent audience churn.
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Turn Data into Prescriptive and Actionable Awareness
Vision’s template based, fully customizable reporting capabilities turn relevant and critical data into prescriptive and actionable awareness. It provides real-time monitoring as well as comprehensive SLA metrics, and trending and data analytics.
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Enhance QoE
Vision’s updated analytics platform harnesses the power of data mining, machine learning and predictive data analytics to enhance quality of experience (QoE). It processes multiple datasets to help broadcasters, MVPDs and OTT service providers quickly address and prevent issues. It can also track which events cause viewers to become disengaged and follow subscribers by merging QoE with Qligent’s true end-to-end technology.
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Recommendations, Increase Ad Revenues
Qligent Foresight™ will use Big Data, AI, and Machine Learning to aggregate data points from disparate sources such as CDN logs, stream monitoring data, CRM, support ticket system, network monitoring systems, hardware monitoring systems, media asset management systems, and end user devices (such as Smart TVs, set-top boxes, iOS devices, and Android devices) to make predictive analyses based on technical readings from systems and user behavior. Foresight displays useful information that can help content providers reduce audience churn, improve content recommendations and increase ad revenues.
