Compliance Grows In Importance - Government regulation isn’t going away. Neither are legal battles over everything from proof of advertising to equal treatment and FCC programming requirements.
“Regulatory compliance has been evolving in OTA broadcast for many decades, but OTT is still in its infancy,” Qligent’s Korte said. “Most OTA broadcasters also support OTT streaming services and, as more services are being outsourced, we are seeing many more service-level agreements coming into play to keep a good audit trail end-to-end.
“Quality and reliability of OTT is improving but not quite there yet, and there are too many moving parts to replace the robustness of a traditional linear broadcast,” Korte added. “Broadcasters have proven to provide the most reliable services and, by the nature of ‘public safety’ alone, should continue to use this as a driving force for viewership.”
“There is a huge advantage for station groups as they can deploy localized probes to collect data and media recordings from each market, and then aggregate them to the cloud for centralized monitoring, logging and analysis to improve consistency and efficiency,” said Ted Korte, chief technology officer for Qligent. “Even for a single call-letter station, the cloud provides the scalability to log and archive as long as they wish, and the flexibility to quickly accommodate the evolution of compliance logging.”
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