Having digested two days of panel discussions and debate by influential speakers and decision makers at the inaugural OTT Summit USA at Atlanta’s Turner Studios, here are seven key insights about the evolution of OTT sports content delivery and viewing.
February 26, 2020
In this Broadcast Bridge article, Qligent’s Director of Sales, John Shoemaker, talks about the multiplying number of stream monitoring and data aggregation points and increasingly efficient ways to proactively manage your QoS, QoE and compliance requirements.
February 18, 2020
Latency is one of the biggest challenges to delivering a quality streaming experience to viewers. Latency can be defined as the period between when a frame is captured to when it is displayed on a screen. Hitting ‘play’ and waiting to see content is the initial latency problem of a program. It’s even more crucial for showing live streams such as sporting events. Known as “grass-to-glass” quality for sports, any type of buffering or delay could spoil the game for fans.
February 11, 2020
In today’s digital world, it’s hard to imagine taking days to receive a physical copy of a syndicated program or paid advertisement. Or that a quick change in programming wouldn’t happen unless it was live or transmitted by the national broadcasting network. Long gone are the times of loading fragile film or clunky cassette tapes onto audio/visual production equipment. (Am I showing my age?) The advent of the internet and digital media has been a game changer for businesses, broadcasters and content distributors alike. Now, rather than owning and maintaining systems hardware and data centers, broadcasters are reaping the benefits of cloud computing for storage and distribution purposes. Cloud computing allows businesses to shift their spending from capital expenditure (CapEx) to operating expenditure (OpEx) by performing computing as a service instead of using physical servers.
January 16, 2020
The media delivery business has become a game of seconds. The lines have blurred between broadcast and other IP-related services for delivering media, while content creation has grown from original TV series and movies to how-to videos and social media posts. Access to content for consumers seems limitless, with digital audio and video now the preferred media for nearly all of our daily activities. With so much content being consumed for a wider variety of purposes, viewing time and audience attention spans have grown shorter, making every second count.
August 8, 2019
Content owners maintain very little control upon turning their product over to CDNs and OTT service providers. To complicate matters, they lack insight into the viewer's quality-of-experience (QoE) as more and more 3rd party services become part of the end-to-end solution. A common question is, “What is actually coming out the other end?” This vacuum of information begs for new methods that ensure a quality product and proper measurement of viewer engagement. The aggregation of QoS, QoE, and viewer behavior data produces extremely large, but trusted data sets. Processing this data with sophisticated machine learning (ML) and Artificial Intelligence (AI) technologies is proving to be very effective in extracting maximum value from the content - and advertising.
April 18, 2019