Sometimes a new law or standard is enforced that seems like a nuisance at the time to those concerned but ends up being particularly valuable in the long run. That was the case in 2009, when the Federal Communications Commission (FCC) mandated the Advanced Television Systems Committee (ATSC) 1.0 standard for the broadcasting industry to transition from analog to digital. While the primary purpose of ATSC 1.0 was to free up spectrum resources for advanced wireless services and public safety services, it resulted in superior quality of experience (QoE) for viewers. As it turns out consumers benefited from the new standard with a better picture and sound quality. So, once again, viewers will benefit with improved reception and sound as a result of the transition from ATSC 1.0 to ATSC 3.0 or NextGen TV.